About me

A blend of strategic thinking and design craft

I am a Product Designer dedicated to the idea that design is a measurable business strategy. Throughout my career, I’ve been fascinated by how we can translate massive amounts of data into simple, effortless user actions.

Driving operational excellence

Currently, I am based in Berlin, focusing on the retail-tech ecosystem. I specialize in designing the internal tools and complex operational workflows that power digital marketing for major European retailers. My work is centered on making the complex feel simple; ensuring that large-scale internal systems are efficient, intuitive, and capable of serving millions of end-users with precision.

Global market perspective
My approach is shaped by years of navigating unique market frictions across Europe, South America and South Asia.

Whether I was reducing a 70% abandonment rate for a brokerage onboarding or using A/B testing to optimize global voucher usage, I learned that local context is everything. This international path has made me an expert in Service Blueprinting, Stakeholder Alignment, and Conversion Rate Optimization (CRO).

My philosophy
I don’t just design interfaces; I build frameworks for success. I believe in "Design as a Dialogue": between the user’s needs and the business’s goals.

By using a data-driven approach, I ensure that every pixel serves a purpose, every flow reduces friction, and every product contributes to the bottom line.

Core Expertise

Product thinking & strategy
I don’t just execute; I help define the 'why'. Experience in mapping customer journeys and aligning design with product roadmaps.
End-to-end delivery
High-fidelity prototyping and precise handoffs, ensuring quality from the first wireframe to the final pixel in production.
Data-informed UX research
Skilled in usability testing, A/B testing, and data analysis to validate hypotheses and reduce friction points.

Impact-Driven Experiences

A summary of my recent experience working on design strategies and building accessible, data-informed products for advertising, e-commerce and fintech.

  • 2023-NowBonial International

    Leading UX strategy for internal tools to improve global operational efficiency. Evolving and owning the Design System to ensure cross-product consistency.

  • 2022-2023Guide Investiments

    Streamlined the user onboarding and KYC (security) journey for investment platforms.

  • 2020-2022Shopee

    The "Wow" Metric: Designed a checkout solution that increased coupon usage by 30% and reduced transaction time by 20%.

Education & Toolbox

Languages
Portuguese (Native)

English (Fluent/C2)

Spanish (B2)
Formal education
Bachelor in Graphic Design

Post-graduate in Big Data & Marketing and UX Design

Post-graduate in in User Experience and Design Experience
Tools
Figma expert, Prototyping (high/low-fi), Design Systems, Stakeholder Management, Product Project Management, Usability Testing (Remote/In-person), Data Analysis

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